Hi, I'm Florencia

Product Designer

Senior product designer building accessible design systems for B2B SaaS, from research to shipped UI. Based in Buenos Aires, working remotely.

See the work

About

Florencia Sepúlveda

I started in code, then moved to design.

I started as a frontend developer, but my work was always pulled toward the visual side, the details, the interface, how things felt to use. I'd been designing for private clients on the side for a while, so moving into design full-time felt less like a switch and more like catching up to what I was already doing.

These days I work on B2B SaaS products, usually across the whole process: research, UI, design systems, and working with engineers to ship. Having written code first helps me think about how things actually get built, which makes handoff a little easier.

I care a lot about accessibility, building to WCAG 2.1 standards so products work for everyone, and about design systems. Lately I've been learning how AI fits into the way I design.

Selected work